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Bachelor of Business Administration (BBA) in Marketing

1. Program Objective

     This program is designed to develop students’ knowledge, capacities, hard and soft skills, and good attitude where graduates can work as manager at public and private institutions and NGOs in line with Asian and regional context.

 

2. Expected Leaning Outcomes

     Upon completion of this program, students should be able:  

  • develop planning and produce marketing report;

  • research on marketing competition situation including selling, advertisement and present and future product development;

  • explain methods and strategies for determining production cost;

  • describe important histories, culture, political and economic system of Asian counties;

  • link theories to real practice at public and private institutions and NGOs;

  • use English language for academic purpose and employment;

  • use information technology for administrative affairs;

  • collect, compute, analyze and interpret statistics or data and suggest solutions to assist in decision-making process;

  • work with professionalism and ethics;

  • build self-confidence, courage, initiatives and creativities;

  • develop, work and lead the teamwork, communicate effectively, think critically and deal with every challenge based on social and economic evolution and adhere to high accountability;

  • lead life-long self-learning and pursue toward higher education.

 

3. Job Opportunities

     Upon completion of this program, students should be able to become as:  

  • successful marketing manager;

  • skillful analyst and consultant for companies;

  • sale representative for companies;

  • marketing staff at public and private institutions and NGOs in the position of marketing manager, sale manager, regional sale manager, sale enabling manager, advertisement manager, marketing research manager and sale person;

  • marketing lecturer at public and private establishments; 

 

4. Program Structure

     This program, students are required to study for 4 years, equal to 8 semesters. Academic year is divided into 2 semesters in which 1 semester lasts for 15 weeks excluding examination. Upon its completion, students will obtain 120 credits with Grade Point Average (GPA) at least 2.00.

 

5. Admission Requirements

  • Candidates must possess high school diploma or equivalent certificates;

  • Candidates are required to pass the entrance exam which is set up by university and accredited by Ministry of Education, Youth and Sport. In case those candidates fail any subjects of high school examination or candidates that have already possessed high school diploma before 2002 are required to pass the entrance exam for admission. 

 

6. Study Plan

Year of Study: Foundation                                                                                                                            Credits: 30

Number of Subjects: 10                                                                                                                             Total Hours: 450      

Semester I

No.

Code

Subject

Hours

Credit

1

FDYB111

Public Administration

45

3

2

FDYB127

Microeconomics

45

3

3

FDYB121

History and Culture of Southeast Asia

45

3

4

FDYB101

Computer for Administration

45

3

5

FDYB122

English for Academic Purposes I

45

3

Total

225

15

Semester II

No.

Code

Subject

Hours

Credit

1

FDYB108

Mathematics for Business and Economics

45

3

2

FDYB110

Principles of Philosophy

45

3

3

FDYB128

FA2: Maintaining Financial Records I

45

3

4

FDYB112

Introduction to Business

45

3

5

FDYB123

English for Academic Purposes II

45

3

Total

225

15

 

Year of Study: II                                                                                                                                            Credits: 30

Number of Subjects: 10                                                                                                                            Total Hours: 450

Semester I

No.

Code

Subject

Hours

Credit

1

ACCB233

FA2: Maintaining Financial Records II

45

3

2

ACCB234

MA2: Managing Cost and Finance I

45

3

2

STAB230

Statistics for Business and Economics

45

3

4

MKTB227

Principles of Marketing

45

3

5

ENGB769

English for Academic Purposes III

45

3

Total

225

15

Semester II

 

No.

Code

Subject

Hours

Credit

 

1

ECOB219

Macroeconomics

45

3

 

2

ACCB235

MA2: Managing Cost and Finance II

45

3

 

3

MGTB226

Principles of Management

45

3

 

4

MKTB221

Marketing Management

45

3

 

5

ENGB770

English for Business Studies I

45

3

 

Total

225

15

 

 

Year of Study: III                                                                                                                                              Credits: 30

Number of Subjects: 11                                                                                                                               Total Hours: 450

Semester I

No.

Code

Subject

Hours

Credit

1

FINB236

F9: Financial Management  I

45

3

2

MGTB217

Human Resource Management

45

3

3

SOSB703

Problem Solving and Critical Thinking

22.5

1.5

4

SOSB702

Personal Development

22.5

1.5

5

LAWB212

Business Law

45

3

6

ENGB771

English for Business Studies II

45

3

Total

225

15

Semester II

No.

Code

Subject

Hours

Credit

1

BUSB218

International Business

45

3

2

BUSB214

Entrepreneurship

45

3

3

MGTB224

Organizational Behavior

45

3

4

MKTB340

Consumer Behavior

45

3

5

BUSB229

Research Methodology

45

3

Total

225

15

 

Year of Study: IV                                                                                                                                           Credits: 30

Number of Subjects: 6 and Bachelor Thesis                                                                                          Total Hours: 810     

Semester I

No.

Code

Subject

Hours

Credit

1

MKTB353

Marketing Research

45

3

2

MKTB335

Advertising and Promotional Strategy

45

3

3

MKTB365

Services Marketing

45

3

4

MKTB364

Sales Management

45

3

5

MKTB354

Marketing Strategy

45

3

Total

225

15

Semester II

No.

Code

Subject

Hours

Credit

1

MKTB348

International Marketing

45

3

2

 

Bachelor Thesis

540

12

Total

585

15